An overview of goals

Why did you introduce goals?
  • In response to feedback from our community, and after conducting focus groups and interviews, it became clear that Olioers are looking for guidance and inspiration on how to lead a more sustainable life, beyond sharing via the app. 
  • We passionately believe that it was billions of small actions that created the climate crisis in the first place, and so we hope that billions of small actions can help reverse it 💪
  • A whopping 60% of greenhouse gas emissions are as a result of household consumption, and so it's very clear that what we do DOES matter
  • We recognise that individual action alone can't solve the climate crisis, and that systems change is absolutely critical to solving the climate crisis at scale. However with systems change being glacially slow, we believe individual action can play a vital role in catalysing and accelerating this change
How did you come up with the points?
  • We researched the carbon footprint associated with each action and then grouped similar actions into points bands
  • Higher points = bigger impact 

Do you make money from the “We recommend” section?

  • We only choose products/services/companies that we have either used ourselves, or would happily use 
  • For some of the recommendations Olio does receive a small affiliate fee from the seller when an Olioer makes a purchase
  • This money contributes towards the costs of developing & maintaining the Olio app, plus running the company. These affiliate revenues do not cover the full cost base of Olio. 

Why aren’t the links linking to shops in my country?

  • Olio has launched goals with shop links for Olioers in the UK and Mexico only
  • If you live elsewhere, you can still complete goals by searching online to find local items

Isn’t encouraging buying more things bad for the environment?

  • We would always recommend re-using existing items, buying second-hand or making home-made wherever possible. 
  • However where this isn't possible, we're making it easy for Olioers to buy planet-friendly alternatives. 

Is leading a planet friendly life going to be more expensive?

  • In our experience leading a planet friendly life has not been more expensive. This is because we found that significant savings could be made in some areas e.g. by reducing meat consumption, by buying foods loose, by making homemade, by generally consuming less; however these cost savings are offset by other items that do tend to be more expensive e.g. in personal care. 
  • Overall we've found that we're either financially better off, or cost neutral. 
  • An additional benefit we've discovered (other than that great glow of knowing you're doing good for planet and people) is that the items we've purchased tend to last longer/go further.
Why do some Goals include actions that refer to meat & dairy consumption?
  • Here at Olio, our #1 value is to be 'inclusive', and so we want meat eaters, pescatarians, flexitarians, vegetarians and vegans all to feel welcome and encouraged on their journey to live more sustainably. 
  • Also, philosophically we believe that "We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly" (Anne-Marie Bonneau). To that end we encourage people who are consuming meat and dairy products to try and do it more sustainably e.g. by taking their own containers to reduce their plastic footprint, and by buying from local butchers where the welfare conditions are likely to be higher than in the supermarkets. We also have a number of goals that encourage users to reduce their meat consumption, get vegan meal subscriptions, use plant-based milk etc.
  • Ultimately we recognise that the journey to living more sustainably is a highly personal one, and we want to encourage our community to get involved and start making a difference in whatever way works for them. In our experience, once people are on the journey many then quite naturally start to reduce their meat and dairy consumption, or even eliminate it entirely.

How goals work

  • How do I complete a goal?
    • Swipe right on a goal to accept it 
    • It’s added to your ‘to-do’ list which you can access by clicking the ✌ in the top of the screen
  • Why am I only allowed 3 goals on my to-do list?
    • Limiting the list to 3 goals helps users set reasonable targets, making it easier to achieve their goals.
  • What happens if I want to do a goal again?
    • Currently, goals can only be completed once, but in the future, Olio plans to make it possible to repeat goals.
  • Can I cheat on the goals?
    • While users could confirm completing a challenge without actually doing it, Olio emphasizes that such actions won't contribute to saving the planet.
  • Can I suggest a goal?
    • Yes! Olio welcomes goal suggestions. Users can contact them by tapping the 'Need more help?' button.
  • How can I remove a goal from my to-do list?
    • Swipe left on the goal, and you'll see the option to delete it, which puts it back into the main pack of goals.
  • Why can’t I see my points on my personal profile?
    • Points will be added to user profiles shortly. For now, points are shown in the goals section.
  • My points have disappeared - where have they gone?
    • Points might disappear if you've logged into Olio with another account. Log out and log back in to resolve this.
  • Can I hide a goal?
    • Currently, users cannot hide goals, but Olio plans to build this feature in the future.
  • How can I turn off notifications for goals?
    • To turn off notifications for goals, go to the menu ≡, then notifications, and adjust the "marketing messages option."
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