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Reduced food

How Olio's reduced food section works: finding discounted items, using your Watchlist, buying in store, notifications, and what it means for Food Waste Heroes.

Reduced food lets you discover reduced-to-clear items from local shops and supermarkets, sourced straight from each retailer's own systems. Spot a deal, keep an eye on it, then pop into the store to buy it, saving money and cutting food waste along the way. You'll find reduced food under Home, or under Search by selecting reduced food under Type.


🔍 Finding and saving items

Add any item to your Watchlist by tapping the star icon on its listing, then find it later in your Watchlist on the side menu. Saving an item doesn't reserve it. Once it's gone it shows as sold out, then drops off automatically at the end of the day.


🛒 Buying an item

  1. Add it to your Watchlist.

  2. Check it's still in stock before you set off. If there's no sold-out label, it's available.

  3. In store, look on the usual shelf or in the discounted section. Ask a store colleague if you can't find it.

  4. Take it to the till and buy it as you normally would.


🔄 How often items update

Items refresh roughly every 5 minutes, so you're always seeing what's on the shelves right now.


🎛️ Filtering by store or category

On the Search page, tap the Type filter to narrow reduced food by category and store, then tap Apply.


🔔 Notifications

With notifications on, we'll send a daily alert about new reduced food at your preferred stores (the ones in your filters). Customise or switch these off in the notifications section of the main menu.


📍 Availability near you

We currently receive deals from around 300 stores across the UK and we're expanding fast. If there's nothing near you yet, hang tight. Because participating stores change regularly, the best way to keep up is to check the app and set notifications for new items near you.


🚗 Why don't reduced food items match my Food Waste Hero collection?

The items shown in the app won't exactly match what's in your FWH collection at the end of the day, because:

  • some items stay on sale the next day

  • some are shared with store staff

  • some sell at the last minute (they may already be in a shopper's basket when you arrive)


📦 As a Food Waste Hero, will there be less for me to collect?

If a business that offers FWH collections also joins reduced food, there may sometimes be less in your collection. Across Olio as a whole, though, we expect reduced food to bring more businesses on board, so more food is redistributed through the Food Waste Heroes Programme overall.

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