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Customer donations at Sainsbury's: what's changing from 29th June

Sainsbury's are introducing a new way for charities and community groups to manage customer donation collections from their stores, in partnership with Olio and Felix (formerly FareShare). Below are FAQs to help explain how the new process will work🧔

What's changing and why?

From 29th June 2026, Olio and Felix will work with Sainsbury's to help manage donation boxes across stores.

Your existing relationship with your local Sainsbury's store stays exactly the same - we're simply introducing a better way to track and understand the impact of customer donations.

Over time, the data you share will help us better understand what local communities need most, so donation boxes can better reflect those needs.


How does the new process work?

It's simple:

  • Continue collecting donations from your Sainsbury's store exactly as you do today

  • On the 1st of every month, you'll receive an email from Olio asking for a simple estimate of what was collected that month

  • Reply with either a number of items or a total weight - whichever works best for your organisation

That's it!


Does anything need to be done before 29th June?

If you haven't yet completed the FareShare Go survey, please do so now (search for [email protected] in your inbox). This helps ensure records are accurate and up to date.

Otherwise, there's nothing else you need to do - just continue collecting as usual and look out for your first impact reporting email on 1st July.


What do I need to report each month?

Once a month, you'll receive an email asking for a simple estimate of your collection volumes. You can report either:

  • The number of items collected, or

  • The total weight collected (if you're able to weigh donations)

Estimates are completely fine - this doesn't need to be exact 🧔

Tips for monthly reporting:

  • Keep a simple note after each collection

  • Record as you go rather than trying to remember at month end


Why is it important to confirm collections?

Reporting your collections helps in three key ways:

  • Your impact gets counted - it helps us celebrate and share the difference you're making in the local community

  • Sainsbury's can track donation activity across stores - showing customers that their donations are reaching people who need them

  • Donation boxes can better reflect local needs - over time, this data helps us understand what communities are asking for most


Who do I contact if I need help?

If you have any questions or need support, please contact the Felix team at [email protected]. Please ensure your query relates to Front of Store collections.

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